Sleep is a series of moments and mental crossroads, where the mind and the body are in a fluctuating state. We always focus on the sharp divide between awake and asleep, rather than these in between moments. 4:17AM was inspired by insomnia and the turbulence of the human relationship with sleep.
Creative Director – Isabel Lea (studioatypical.com)
Actor – Declan Keane
Animation – Rob Nichols (farsidestudio.com)
Sound Design – Rick Loynes (rickloynes.com)
VO – Kayne Harrison
Behind The Scenes – Ross Grieve (rossgrieve.com)